Ecommerce consultants have an increasingly crucial role in the new-age business landscape. Their job is to analyze the store, determine the position within that industry, and design the eCommerce plan. In addition, they also work on marketing & promotions and improve the company’s overall bottom line.
As an amateur entrepreneur, you may have little knowledge about dealing with online marketing jobs. That leaves you with utter confusion. The fact that even the most promising products won’t sell is something that an eCommerce strategist understands. That’s why they prioritize the importance of marketing above anything else.
Based on your brand’s niche, a professional will demonstrate the type of products you sell alongside its target audience. Upon then, they devise an incredible strategy tailored to its requirements. Here are the parameters an A-class strategist considers in creating a powerful eCommerce strategy consulting tactic to promote the products and grow the online store.
1. Implementing Video Marketing
While shopping, people look for two important things. Either an inexpensive product or a trustworthy story! If your product marketing follows the second category, using a video is a practical move.
Videos are a straightforward approach to exemplify the product’s quality with illustrations. According to reports, implementing videos will increase the conversions 3x than the previous time.
2. SMS Integration
Ecommerce trends are coming and going, but considering the SMS integration as a passing trend is a mistake. According to renowned eCommerce consulting firms, it will help the brand connect to audiences, given its rising popularity over the years. Thus, communicating with the customer is a fundamental approach. And only with an SMS can you create a personalized brand statement.
In today’s world, automating SMS to communicate with customers during the buying process is crucial. Thus, you may send messages such as delivery confirmation and payment confirmation, to mention a few.
3. Categorize Your Objectives
A majority of businesses want customers to buy as many products as they wish to purchase from their portal. But the reality is something different. Maximum eCommerce stores don’t support a broad inventory to support the shopping approach.
What happens is that most customers get easily distracted and busy. Then, the owner will have to force on making remarketing approaches to boost the product’s prominence online. They will require offer discount items in order to regain the sale.
So, reputable eCommerce consulting firms suggest a quick tip! When you see the shopper including a product in the cart, it’s best to send them to your checkout page. There, you may make the recommended upsells of complementary items.
4. Optimizing Conversion of BoFu
Initiating the growth efforts on the part of a website may result in the greatest impacts. For any website, that’s the bottom of a funnel. Or you can also refer to it as the final steps a customer takes to complete their action. For the eCommerce websites, the bottom happens to be the checkout flow. To improve sales at the BoFu, ensure to:
- Remove the form fields
- Use auto-fill
- Remove steps in a consumer journey
- Test the guest checkout
Other tactics that you may include are using discounts appropriately, investing in ads, automating the email, and more. So, if the eCommerce universe seems frightening as a beginner, you can consult the eCommerce Guru team today for eCommerce strategy consulting tactics.